$11K Growth in Just 60 Days
From Wasted Ad Spend to $11,164 in Monthly Sales in Just 60 Days
84% ↓
From 90% to 14.58%
65% ↓
Advertising spend efficiency improved
112% ↑
Click-through improvement
3X ↑
Higher conversion rate
The Challenge
When this client approached us, their Amazon account was on the brink of collapse:
❌ PPC spend was sky-high but sales volume remained stagnant.
❌ ACOS hovered at unprofitable levels, eating into every margin.
❌ Listings were under-optimized, leading to low CTR and poor conversions.
❌ Despite heavy investment, growth was flat and previous agencies had failed.
Their words to us were clear:
We’ve tried everything, but our ads are burning cash and not bringing results.”
They didn’t need minor fixes — they needed a full-scale Amazon turnaround strategy.
Our Proven 4D Growth Framework
A data-driven, profit-first system engineered to rescue underperforming accounts and unlock scalable Amazon growth.
Step 1: Diagnose (Comprehensive Audit & KPI Benchmarking)
We begin with a 360° performance audit to identify every inefficiency:
- PPC Deep Dive → keyword harvesting, bid architecture, placement analysis, budget allocation.
- Attribution Mapping → identifying which campaigns truly drive conversions.
- KPI Benchmarking → ACOS, TACoS, CVR, CTR, Organic Rank, ROAS.
- Wasted Spend Analysis → isolating irrelevant clicks & non-converting keywords.
- Market & Competitor Intelligence → reverse ASIN lookup, share of voice, and positioning.
Outcome: A precise roadmap of leaks, bottlenecks, and growth opportunities.
Step 2: Design (Infrastructure & Conversion Architecture)
We rebuild the account foundation to maximize visibility + conversions:
- Listing Optimization 2.0 → SEO-driven titles, bullets, and backend keywords aligned with Amazon A9 algorithm.
CRO-Enhanced Creatives → high-converting infographics, lifestyle imagery, and mobile-first design.
A+ Content & Premium A+ → storytelling-driven modules that build trust and lift conversions.
Brand Storefront Architecture → curated brand stores to increase basket size & retention.
Retail Readiness Optimization → pricing, reviews, and Buy Box control for maximum competitiveness.
Outcome: Every click now has a higher probability of converting into a sale.
Step 3: Deploy (Advanced PPC & Traffic Scaling)
We implement smarter, segmented campaigns designed for efficiency + scale:
- Granular PPC Segmentation → Branded, Non-Branded, Competitor, Category, Long-Tail.
- Bid Optimization Algorithms → placement multipliers, dynamic bidding strategies, and dayparting.
- Sponsored Ads Expansion → Products, Brands Video, and Display retargeting.
- Audience Layering → in-market, lifestyle, and contextual audiences.
- Budget Diversification → full-funnel approach (awareness → consideration → conversion).
Outcome: PPC dollars are no longer wasted — they compound into profitable growth.
Step 4: Dominate (Scaling & Profit Control)
We focus on sustainable scaling while protecting profitability:
- ACOS vs TACoS Balancing → ensuring ads lift organic rank for compounding sales.
Real-Time Bid Automation → continuous algorithmic adjustments for efficiency.
Negative Keyword Automation → eliminating wasted impressions instantly.
Cross-Channel Growth → Amazon DSP + external traffic integration.
Share of Voice Expansion → owning top-of-search placements & competitor conquesting.
Profitability Safeguards → monitoring contribution margin, not just revenue.
Outcome: A self-sustaining ecosystem where ads fuel organic growth, delivering long-term profitability.
The Results – A Complete Transformation
Before Management (June)
Units Ordered: 529
Sales: $2,808
High PPC spend → low ROI
After Restructure (July)
Units Ordered: 1,342
Sales: $7,659
ACOS dropped sharply, first wave of profitability
Current (August, Ongoing Management)
Units Ordered: 1,608
Sales: $11,164
Stable, scalable growth with strong margins
Key Wins
- Sales Growth: +298% in 60 days ($2.8K → $11.1K).
- ACOS Reduced: From unprofitable highs to a profit-first 13–15% zone.
- ROAS Boost: 4–5X improvement on ad spend.
- Conversion Rate: 3X higher with optimized listings & A+ Content.
- Ad Wastage: Cut by 70% through negative keyword strategy.
- TACoS Decline: Strong organic rank improvements → sustainable growth.