£96K Sales at 13.94% ACOS
From Bleeding Ad Spend to £96,535 in Sales at Just 13.94% ACOS
£96,535
Sales Generated
84% ↓
ACOS Reduction
587% ↑
ROAS Improvement
3X ↑
Higher conversion rate
The Challenge
When this client came to us, their Amazon PPC campaigns were on the verge of collapse:
- ACOS stuck around 90% → ad spend was eating into margins.
- Budget drained with little ROI → sales stagnated, profitability almost impossible.
- Impressions limited despite heavy ad spend.
- Multiple “fixes” from past agencies had failed to deliver results.
They told us:
“We’ve tried everything, but our ACOS never comes down.”
It was clear they needed a complete turnaround strategy, not just small optimizations.
Our Action Plan – The 4D Growth Framework
We applied our proven 4D Growth Framework, a step-by-step system designed to rescue underperforming accounts and convert them into profitable growth engines.
Step 1: Diagnose (Uncover the Root Problems)
Performed a 360° PPC audit (keywords, bids, placements, targeting).
Identified irrelevant clicks, wasted spend, and poor CTR drivers.
Benchmarked key KPIs: ACOS, TACoS, CTR, CVR, Organic Rank.
Step 2: Design (Rebuild the Foundation)
- Revamped listings with SEO-optimized titles, bullets & backend keywords.
- Upgraded visuals with conversion-focused images & infographics.
- Developed A+ Content & Brand Storefront to strengthen brand authority.
Step 3: Deploy (Launch Smarter Campaigns)
- Rebuilt PPC with segmented campaigns (Branded, Competitor, Category, Long-Tail).
- Applied placement-based bidding (Top of Search & Product Pages).
- Expanded reach with Sponsored Brands & Display Ads for remarketing.
Step 4: Dominate (Scale With Control)
- Introduced real-time bid optimization to maintain profitability.
- Implemented negative keyword automation to reduce wasted spend.
- Balanced ACOS vs TACoS → ensured both paid & organic sales grew together.
Instead of “band-aid fixes,” we built a profit-first Amazon ecosystem that works long-term.
The Results (The Transformation)
- Ad Spend: £13,460 (optimized)
- Sales Generated: £96,535
- ACOS: 13.94% (down from ~90% → 84% reduction)
- Impressions skyrocketed to 6.3M (brand visibility boost)
- ROAS improved by 587%
- TACoS reduced by 65%, driving overall profitability
- Conversion Rate improved 3X due to better listings & A+ content
- Ad Spend Wastage reduced by 72% with negative keyword strategy