From 90% ACOS to 14.58% Profit
Turning a 90% ACOS Disaster into a 14.58% Profit Engine
84% ↓
From 90% to 14.58%
65% ↓
Advertising spend efficiency improved
112% ↑
Click-through improvement
3X ↑
Higher conversion rate
The Challenge
A rapidly growing Amazon brand approached us with a critical issue:
- Their PPC campaigns were bleeding money with an ACOS stuck at 90%.
- CTR (Click-Through Rate) was below industry benchmarks.
- CVR (Conversion Rate) was low due to poor listing optimization.
- TACoS (Total Advertising Cost of Sales) was out of control, hurting profitability.
- Despite months of attempts, they couldn’t lower ACOS or improve overall account performance. That’s when our agency stepped in.
Our Strategic Approach
We knew this wasn’t just a PPC issue — it was a full-funnel Amazon problem. Our plan was to rebuild their foundation and then scale.
Step 1: Advanced SEO Optimization
- Conducted keyword gap analysis using high-volume and long-tail keywords.
- Optimized titles, bullet points, and descriptions for both relevancy and CTR.
- Implemented backend search terms to maximize indexing opportunities.
- Enhanced Browse Node placement for higher category ranking.
Step 2: Conversion-Focused Content
- Revamped product images with lifestyle photos, infographics, and comparison charts.
- Designed A+ Content with brand storytelling to boost engagement.
- Implemented Brand Store optimization for cross-selling and higher brand trust.
Step 3: PPC Restructure & Smart Scaling
- Full PPC audit to identify wasted spend.
- Rebuilt campaigns with segmented targeting (auto, manual, branded, competitor, long-tail).
- Implemented Negative Keyword Strategy to eliminate irrelevant clicks.
- Adjusted bids with Placement Optimization (Top of Search & Product Pages).
- Introduced Sponsored Display & Sponsored Brand ads for remarketing and brand awareness.
The Results (The Game-Changer)
- ACOS dropped from 90% → 14.58% (an 84% reduction)
- TACoS decreased by 65%, unlocking higher profitability
- CTR increased by 112% due to better creatives & relevancy targeting
- Conversion Rate improved by 3x (from 6% → 18%) with optimized listings & A+ content
- Organic Ranking Boosted by 150%, reducing reliance on ads
- PPC Efficiency Score improved by 78%, making campaigns highly cost-effective
- Ad Spend Wastage reduced by 72% through negative keyword strategy
- Impressions grew by 95%, increasing brand visibility
- Click-to-Sale Ratio improved by 140%, leading to stronger ROAS
- Brand now scaling sustainably with ROI improved by 185%