Chef Royale
How Hanzcrew Helped Chef Royale Achieve £1.5M Sales in the First Year with 47% ROI Amazon Success Story:
Amazon Success Story:
Disposable Products Brand
55%
Reduced Advertising Costs
180%
Impression Volume Increase
23%
Conversion Rate Improvement
2X
Sales Volume in 10 Months
BACKGROUND
Chef Royale approached us with a moderate budget and the ambition to establish a successful presence in the UK market. The brand initially lacked a clear direction in terms of product selection and category positioning. Our role was to guide them strategically, ensuring not only quick sales growth but also long-term brand building.
STRATEGY
Category Selection:
After a deep analysis of the UK market, we identified a high-demand, low-competition category that aligned with Chef Royale’s budget and brand vision.
This allowed us to position Chef Royale strongly in one niche instead of spreading resources across multiple categories.
BRAND BUILDING
- Developed a unified branding strategy to maintain consistency and trust in the chosen category.
Optimized listings with strong content, keywords, and design to ensure visibility and conversions.
Leveraged targeted ad campaigns focused on ROI and long-term growth rather than just short-term clicks.
SALES & PROFIT OPTIMIZATION
- Focused on balancing sales velocity with profit margins.
- Implemented pricing strategies and PPC optimization to maximize returns.
RESULTS
Rapid Growth:
Achieved high sales within a very short time after launch.
ROI:
Reached an impressive 47% ROI within the first few months.
Revenue Milestone:
Generated £1.5 Million in sales within the first year.
Sustainable Brand:
Transformed Chef Royale into a recognized brand in its category, rather than just a product-based seller.
Profitability:
Maximized profit margins while keeping operations smooth and scalable.
CLIENT OUTCOME
The client was highly satisfied with the performance and the brand establishment. With the success of Chef Royale in the UK market, the client has now expanded into new projects across other marketplaces, further strengthening their global presence.